The Calendar Project…

10 06 2010

Two years ago I offered up my services to the Alberta Mustang Auto Club to shoot a calendar of some members cars. After a couple weeks of location scouting in the Rockies I found the locations I wanted to utilize for the images… We took two full days and cruised into the mountains, for adventure and shooting. It was a great experience and the support we got from  members who didn’t even enter their cars was amazing. The project was created to raise money for The Calgary Women’s Emergency Shelter… and raise money we did. We managed to sell out of over 200 calendars at $20ea as well as collect $100 from each member for the shoot (14 members total).

Last year, the calendar project was put on hold. The recession hit many people pretty hard, and having photos of their cars were not a priority… The overall donations to the shelter also decreased last year as well due to the recession. I wanted to change that.

This year would be different… This year I would do my best to market, push and shoot for this project. We shot our first session last Sunday. This year holds a more “Industrial” feel to the photos. We wanted something new and something contrasty to all these fabulous cars.

The support has returned and I think we actually have more car owners interested than calendar pages this year. We will make it work, we will make sure that the CWES gets all the donation they can from this project.

This year we are shooting stills for the standard fee and then adding a new element thanks to the HD DSLR Revolution… We offer a short “Spec” Commercial for the car owners. This little add-on allows even more money to be raised for the Shelter.

Thanks to everyone so far for your support. We have a couple more days of shooting and are really excited to see this one through. Here are a couple samples from last weekend’s shoot.


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